Intens Communication and Advertising: 25 years full service and creative

Since its flying start in August 1995, Intens Communication and Advertising has been a full service agency for advertising and communication advice, with a no nonsense mentality. One of the founders, Ad Guldemeester, says: "In the glory days of the agency world, we built Intens. The great thing is, we still work with some of the customers from the very beginning."

Gigantic development

Over the years, the communication profession has changed, among other things due to the enormous development of various media channels through which a message can be presented. "Intens has gone along with this development. To this day, the agency serves some 35 regular clients, mainly SMEs and SMEs+, with the most diverse issues in the field of identity development, creative concepts for campaigns and production of communication tools. For the latter, we work together with an extensive network of creative partners."

Always customised

Intens works for and together with high-profile names and A-brands. Both nationally for e.g. Jaarbeurs, Jaguar Land Rover, Farmcamps and Babboe delivery bikes, and regionally for Amaris, Ontwikkelingsbedrijf Vathorst and SRO. At present, the team consists of a permanent group of eight employees, including strategists, designers and creative thinkers. "Together with the client, we are able to come up with suitable solutions for various communication issues, both online and offline. We are flexible in taking on various projects. Where necessary, we bring in trusted specialists from our network, so that we can always deliver customised work. As an agency, we are primarily called upon for conceptual creativity. The effect of everything we think up and create must be as measurable as possible. Clients are increasingly involved in the development of communication tools. With our compact team, we look forward to the future and the changes that are sure to come in our profession."

More than just a good idea.

Intens is an agency for communication, advertising and design. We have been independent for over 25 years, which means that 100% of our attention goes to our clients.

Our team consists of specialists in strategy, concept creation, design/DTP and production. All of them are crazy about the profession and have the same no-nonsense mentality. No endless reports and presentations. No broad consultations with too many people.

Just like in a good restaurant, you can look into our kitchen. Openness and transparency. In this way, customers can be an integral part of the development process.

Development of identity and design

Communication, strategy and concept

Design/dtp, supervision and production

Development of identity and design

A good building stands on a solid foundation. With our team of strategists and designers, we help startups and existing companies create the foundation for successful communication and business growth. This process often starts with writing a corporate story. Based on this, our designers develop a visual identity. As far as we are concerned, this is the basis for all further communication activities.

In short: at Intens we develop or strengthen your brand identity, we design logos, corporate identities and means with which you can then communicate clearly.

Communication, strategy and concept

At Intens, we have in-house specialists in design, communication strategy and activation. This gives us central control of every project and enables us to develop creative communication concepts that really work. We always do this in close cooperation with our clients. We believe in co-creation and that means that we can just as easily take care of part of a project.

In short: at Intens we come up with creative concepts to get your message across to your target group. This can be both online and offline.

Design/dtp, supervision and production

Intens helps customers develop, design and produce all tactical communication tools. This often has to be done quickly within the guidelines of the brand, with the best quality, at the most competitive price. For many customers we manage the entire production process at an attractive rate.

In short: at Intens we build websites, make banners, videos, brochures, magazines, flyers and other means. We coordinate photo shoots, printing and other production of communication tools.

Cases

Leerhotel Het Klooster:
New corporate identity

Under its own name Novice, Leerhotel Het Klooster in Amersfoort reopened its restaurant based on the 'Dutch Cuisine Concept'. In this unique place, students of various learning levels and study years train their practical skills. Learning by doing, while guests enjoy a cup of coffee, lunch or dinner.

Intens Communication and Advertising developed a completely new corporate identity for both the Leerhotel and restaurant Novice, as well as all the necessary communication tools. The contemporary look of the website and the interior is in line with the plans of the monastery for the coming years. The ambition of the Leerhotel is to be a leading conference centre with the core values of education, creation and connection.

Leerhotel Het Klooster new corporate identity

Babboe cargo bikes:
Various communication tools

For more than 15 years Babboe has been making the daily lives of young families easier and more fun with the Babboe cargo bike. With a Babboe you have the world at your feet and the children in front of you. Intens has been working closely with Babboe for more than 10 years. Among other things, we give shape to the stationary, leaflets, assembly and user manuals, the product catalog, the online magazine, material for the fair and online banner campaigns. Both for the Netherlands and for the international market.

 

Spaarne Gasthuis and regional general practitioners:
Campaign

Emergency rooms, such as GP surgeries and hospital emergency rooms, are intended exclusively for emergencies. Many people are not aware of this, or do not realise that "unauthorised" visits create additional workload for emergency department doctors on duty.

Intens developed a campaign commissioned by Spaarne Gasthuis and the regional umbrella organisation of general practitioners. With the campaign, we make people think and refer to obtaining online and telephone information before visiting the emergency centre.

The Concertgebouw:
Programme brochures

We have designed the new brochure for the Concertgebouw Amsterdam for 2022 - 2023. This brochure contains the latest concert series from the Concertgebouw's own programming. We have been designing the seasonal brochures for several years now. These brochures contain all of the permanent concert series and individual concerts that the Concertgebouw has programmed. We were also responsible for the design and layout of the programme of the Mahler Festival.

 

Alzheimer Netherlands:
Recruitment campaign

Alzheimer Nederland works towards a future without dementia and towards a better life for people with dementia and their loved ones. Volunteers support people in their neighbourhood. For the recruitment of new volunteers, we developed the campaign concept: 'Start a career as a volunteer'. We then designed various communication tools, such as posters, flyers, leaflets, social media expressions and online animated banners.

Find out which function suits you at alzheimer-nederland.nl/vrijwilliger.

Flexvak:
Staff Recruitment Campaign

Flexvak is a specialist in finding and training low-skilled candidates for various sectors. However, due to the extremely tight labor market, it is becoming increasingly difficult to reach candidates of the right quality. Intens developed a catchy campaign aimed at young people aged 16 to 24. The concept "train, work, stack" was elaborated in various means from print to radio and video for use on social media, online radio and cinema advertising.

Spaarne Gasthuis
'Together we make better decisions'

In recent years, we have been working for more and more clients in the healthcare sector. So too for the Spaarne Gasthuis. We have worked on both internal and external campaigns, some of which are still in development. At the moment, 'Bij ons' (At our place) has been designed and formatted. This is a magazine for the employees of Spaarne Gasthuis. It is published both online and in print. The theme: 'Together we make better decisions' is central. We took care of the design and dtp and also illustrated a series of informative icons. We also took care of the final editing. For more cases or information about our projects in the healthcare sector, please contact jasper@intens.nl.

 

Vechtvoorde:
Unique loft flats

Project Vechtvoorde: luxury villas, an apartment complex and 10 loft flats. For the loft flats, Intens developed an identity that is separate from the rest of the project. With a beautiful presentation magazine including inspiring interviews, a website and various online and offline communication tools, we reached the right target group at the right moment.

Jaguar / Land Rover:
Dealer promotions and online campaigns

For Jaguar Land Rover Nederland, Intens is the permanent agency for all retail communication. The importer determines the guidelines for the communications in cooperation with Intens. In addition to the corporate identity monitoring, Intens supports the entire dealer organisation with promotions, new model introductions, events and keeping the corporate identity and sales-supporting materials up-to-date.

We also take care of the design, copy, layout and printing supervision of the Update magazine. This personalised magazine is periodically distributed door-to-door on behalf of every Dutch Jaguar Land Rover dealer.

 

Veenhuizen:
Corporate identity

Veenhuizen Food, Bakery & Cool solutions is a specialist in heating and cooling techniques for companies in various branches. Think of catering, hospitality, hospitals, laboratories and the food industry. Wherever climate and temperature control is important, Veenhuizen can offer a solution.

Intens has been working for more than 10 years as the permanent advertising agency for Veenhuizen on various projects. For example, we provided the fleet of some 80 company cars with new stickers. We created the website from sketch design to implementation. We developed various on- and offline communications around the HORECAVA. Intens supports Veenhuizen in strategic choices that are currently being made for the longer term.

 

The Amersfoort market:
Communication in the street scene

For the markets in the center and surrounding area, Intens creates various communication tools. These include posters, flyers. crowd control banners, etc. This mainly involves announcing market moves. This way every market visitor knows where to find the market, even when the downtown area is temporarily rearranged. We take care of the design, elaboration, production and placement of the communication tools in close consultation with the Amersfoort market master.

 

FarmCamps:
Luxury accommodation at the farm

At Farmcamps you escape your busy daily life to be together and enjoy life on the farm! You stay with friends, family or colleagues in luxury Safari tents, Farm tents, Lodgetents or Barntents. At Intens we continuously develop various communication tools for Farmcamps. From the farmer's passport to brochures and various campaign materials.

 

Helpdesk Digital Care:
Corporate identity and website

The Digital Care Helpdesk provides support for all non-medical digital questions. Examples include logging on to a patient portal, a video consultation with your care provider or registering your blood pressure, for example. These are forms of digital care that are new to many people. This helpdesk was developed by Het Zorg Innovatiehuis in collaboration with Amaris and Ziekenhuis TerGooi.

They asked us to develop a clear identity for this help desk. We have since ensured that the Digital Healthcare Helpdesk is known to a large number of healthcare providers. Among other things, we made flyers and posters. The website is also online.

 

Digital Healthcare Help Desk

Laakse Tuinen:
Free plots in Vathorst

Vathorst is Amersfoort's youngest neighborhood, located on the north side of the city. By now more than 30,000 people enjoy living there and the district is still growing. Ontwikkelingsbedrijf Vathorst (OBV) engaged Intens to create various communication tools for 'Laakse Tuinen', a subarea of Vathorst. For example, together with OBV, Intens developed several brochures for the sale of free plots in Vathorst. We also created various sales support materials, including the Laakse Tuinen magazine and construction signs.

 

Sales brochure Laakse Tuinen

Amaris care group:
Identity development

Amaris Zorggroep offers home care, temporary accommodation and assisted living in the Gooi & Vechtstreek and Eemland region. The organisation came about through a merger of several care institutions in recent years. Intens helps Amaris with identity development and a wide range of communication solutions for both internal and external communication. For example, we developed the welcome magazine for new employees of Amaris Zorggroep.

Amaris on boarding magazine

Care Innovation House:
Logo and house style design

The Care Innovation House is the place in the regional care sector that inspires and makes care innovation applications tangible. It gives care professionals and their relatives an overview of innovative possibilities for caring with attention and what the added value is in their own work or living environment.

Commissioned by Amaris, Intens developed the identity and website for the Zorg Innovatie Huis. Various means of communication are continuously being developed with which the concept is building a strong reputation in the market.

Customers

We work for:

Team

Theo
traffic / process management
Gertus
art direction / concept
Brenda
design / dtp
Sanne
design / dtp
Rosalie
design / dtp
Nicolien
office management
Jolanda
administration
Lotte
communication strategy / copy
Partners and freelancers

The number of communication options has grown enormously. Our compact core team devises concepts and supervises projects from sketch to completion. During implementation, we call in specialists from our network where necessary. And we like to expand that network with good partners. Interested in an introduction? Send an email to info@intens.nl